The Bikini Contest Phenomenon
 This incredibly unique fitness experience was the brainchild of Marla Patterson, a long term fitness enthusiast and instructor who would see people make a commitment to fitness, only to drop a few weeks into their program. Having worked in gyms for almost 20 years, it was always the same scenario. People sign up and drop after a few weeks, when the results are not instant.
Patterson, who has an extensive background in fitness as well as business management, decided what people needed was an incentive to stick it out. The Bikini Contest was born from that idea. “I came up with the concept after seeing numbers drop off once again. I believe in fitness as a lifestyle, so I knew that if people could stick it out, they would be happy with the results. The question was- how do you get them to stick it out? I thought about it in terms of a reward, or an incentive. Managing a very successful retail store for a decade, I knew what people would respond to. They want a prize! My original concept was to take a group of 15 ladies, and offer the cash prize based largely on attendance. Even in this busy day and age, I had 15 women with impeccable attendance which goes to show that if you want it bad enough, you will make time do it.”
The first Bikini Contest was held in March of 2005, and it had amazing results. “I saw all these women becoming stronger, leaner, and more confident. The first contest had an individual with an 18lb weight loss, our record now stands at an amazing 23lbs,in just 8 weeks, with only a clean diet and FUN exercise! I saw women develop washboard abs, and I even helped the ladies learn how to run. Some of them went on to race in 5K, 10K and even a full marathon! Once the first Bikini Contest was over, and it was such a success, I was hooked. I announced that I was going to make fitness my life! I am dedicated to helping these women!” quotes Patterson.
That is where it stands today. “Every Bikini Contest that I do gets better and better. One year ago, there were 15 women and one instructor. I now have to run two time slots and to accommodate the demand. I have a former Bikini Contest member who has become a certified group fitness instructor that teaches the earlier time slot! We also have added a nutrition consultant and Registered Massage and Sports Therapist to the staff. It just keeps growing! There is just no end point to it.”
What is really unique about The Bikini Contest is the up close and personal aspect of it. Marla dedicates her life full time to help women achieve their goals. “I offer support for them 24/7. They can call or e-mail, and I will help them in whatever way possible.” states Patterson. Marla has been known to stop by houses and places of business, to bring lunch, snacks, offer support and even clean out your fridge. You just never know when she might pop up! “ I believe in ongoing support for my Bikini Contest ladies, as with ALL my members in general. When you sign up at Heartbreaker Dance and Fitness, you basically get me as a personal trainer!” says Patterson.
But beware, Patterson is famous for finding ways to make tough workouts even tougher! “I love all aspects of fitness, it started when I was a gymnast at a very young age, I have had the passion ever since! That is how I starting teaching in fitness, after I could no longer compete, I took up coaching, and now fitness is my life!” says Patterson.
Patterson, who has been teaching fitness for almost 20 years, is a glutton for punishment. She spends her spare time in all kinds of fitness workshops and camps. Everything from a fitness camp with former Miss Olympia Jen Hendershott, to Exotic Dance and Advanced Pole Dance instruction with a certified trainer, to Kickbox Instructor training in Vancouver. Patterson is a certified Group Fitness Instructor, an avid runner, a Basic Kickbox Instructor and more recently is enrolled in a Sport Nutrition Consulting school. “My members deserve the absolute best. I keep this mind with my approach to fitness, and the business. I spared no expense in the new Heartbreaker studio. It features a multi level location with over 2800 sq feet total. It has a specialty fitness flooring system worth over $18,000 and a chandelier in The Fantasy Lounge. I want women to feel like the studio is their getaway from everyday life. It’s a place where you can get fit and have fun in a comfortable, sexy, and motivating environment. “
The original Bikini Contest started at Heartbreaker Dance and Fitness by Marla Patterson has spread through town in various forms. “ A great idea is great idea.” quotes Patterson, “but you could never be better than the best.”
Bikini Contest FAQ’s
What type of fitness classes are involved?
We have your training set up so that you get a full body workout throughout the week. There are both cardio and strength components. You will probably never get the same class twice. Some of the class formats are Foxy Boxing, Killer Legs, Triple Threat, Cardio Sculpt, and Abs. There is also a variety of step and guest instructor week. You wont be bored! There is no outdoor running in inclement weather, but if it is nice, be prepared. We will teach you how to run properly as well. Don’t worry!
Do you have childcare?
We do not currently have childcare. However, kids are always welcome at the studio under your supervision. I have found that young babies, and older kids (6 and up) do quite well. The ones in between are quite distracting. The good news is that you have a regular scheduled time to be at the classes everyday, so you can get a babysitter. It is therapeutic to get out the house and especially to do something that makes you feel energized is so worth it!
What if I can’t make my regular scheduled time?
We will try to get you a workout in that day at some point, but we will only shuffle you if you have a valid reason. Part of the Bikini Contest is attendance. If you flip from class to class, we lose track of you and we want to make sure you get the most out this program. The best results come from people who stay in the same time slot with the same instructor for the full 8 weeks.
What if I am going away on holidays for a few days?
The great news is that in this program you will have the ability to make great food choices for the rest of your life. This is not a quick fix, it is your new lifestyle. If you do go away for a few days in the contest, we will give you eating tips and a workout outline to follow. You can have some make up classes before and after as well. We have had a lot of women go away for up to 10 days and still get great results from The Bikini Contest!
How many days/week is it?
You are required to be at the studio 5X/week that accounts for your attendance. You can have one bonus day at the studio (either Sat or Sun) that does NOT count for your attendance, this is strictly optional. You do need one full day rest each week, your choice of day!
Classes run Monday to Friday in your scheduled time.
9:15-10:05am 5:15-6:05pm 6:15-7:05pm 8:15-9:05pm
How do I register?
Call Marla directly 403-952-6191 to arrange for your *100.00 deposit that will secure your spot. The studio is open BY APPOINTMENT ONLY! I can meet you anytime! Just call!
*Due to the high number of people that are turned away, the deposit is non-refundable! Thank you for your understanding!
What level of fitness do you need?
You need to be healthy and active. This is not for anyone who has had surgery within the last year, or has a current injury. You must have some level of fitness to start this program. You should be currently involved in something (team sports, weights, walking) to participate. If you are a beginner level, start slow with classes 1-3X/week and build into it. (Call Marla for a free consult if you are unsure!)You can join the next Bikini Contest!
Bikini Contests run 3x/year only…….Jan/Feb, May/June, or Sept/Oct.
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